Our Value Creation Story
“Our job is generating electricity and getting it to where it's used. We're in this business because it is concerned with the supply of a fundamental requirement of modern living, because it's an honorable one, because we like it, and because we want to earn a living at it.
‘We aim to give one kind of service to everyone... the best that's possible. That means supplying our customers with what they want when they want it. It means being courteous at all times and maintaining attractive, easy-to-do-business-with offices.
‘It means doing everything we can to keep complaints from arising, and it means prompt and fair handling of those that do.
‘We are a citizen of each community we serve and take an active part in its affairs. Like any other citizen, we want our neighbors to think well of us. Besides, it makes good business sense. We prosper only as the community prospers; so we help it thrive in every way we can.
‘Such is our job as we see it. We are trying to do it well and to do it better all the time.”
Our commitment to our customers and our contributions to society as described above by George N. Tidd, president of American Gas & Electric, in 1934. The company was renamed American Electric Power in 1958. This philosophy continues to guide us today and keeps us focused as we adapt to a constantly changing environment.
AEP has been in business for more than a century. We are dedicated to delivering safe, reliable and cost-effective electricity to our customers and value to our investors. Our history is rich with ingenuity and technology breakthroughs that have enhanced the quality of life for our customers, delivered safe, reliable electricity to power economic growth, significantly reduced our environmental impacts and developed a highly skilled work force. Our industry is in a time of significant transition. The business model that made us so successful during the first 108 years is undergoing its own transformation. We continue to navigate these changes as we build a new model for the future.
The utility of the future will be a cleaner, stronger, flexible and more diverse regulated utility that invests in resources and infrastructure that bring shared value to our customers, employees, investors and other stakeholders. We are pursuing a long-term plan to meet those future demands.
Our investments are improving the resiliency and security of the grid while allowing easier, faster connections to new and emerging technologies and resources to bring them to market. Our focus on the customer experience is already leading to process and technology improvements. And we are defining an employee culture that enables the adaptability, flexibility and entrepreneurship that the utility of the future will demand.
We will continue to be a solid investment choice for investors, as we continue to demonstrate our commitment to and focus on delivering consistent earnings and dividend improvement through our investment strategy. For AEP, it is all about discipline and execution.
Our values are the foundation of our business. Developed collaboratively with employees, these values will see us through industry challenges so that we can be successful.